Sample report
An Example Audit, Start to Finish
This is a fictional website used for illustration. Your report follows the same structure with your own findings.
insight-audit — northfield-joinery.example
Overall score
56/100
Needs work
Fictional example — for illustration only
Conversion52
UX60
Speed51
SEO58
Trust Signals49
Mobile Experience67
CTA Placement48
Homepage Messaging52
Key weaknesses
- The homepage headline describes the company, not the outcome for the visitor.
- The primary CTA appears only once, below the fold.
- No reviews, case studies or client logos anywhere on the homepage.
- Largest hero image is uncompressed, delaying first paint.
Opportunities
- Rewrite the hero to lead with the customer's problem.
- Add a persistent CTA in the header and repeat it after each section.
- Introduce a proof band with three short client outcomes.
- Compress and lazy-load below-the-fold imagery.
Recommendations
Ordered by Impact
Recommendations arrive prioritised, so you always know what to do first.
- HighReplace homepage hero copy and add a single, clear primary CTA.
- HighAdd trust signals: reviews, logos, guarantees, and a privacy link.
- MediumFix mobile tap targets and spacing on the enquiry form.
- MediumCompress hero and gallery images; defer offscreen assets.
- LowTidy heading hierarchy and add descriptive meta descriptions.
After implementation
What Progress Looks Like
A second audit after the fixes shows movement in the categories that were changed.
Conversion — before52
Conversion — after74
UX — before60
UX — after79
Speed — before51
Speed — after72
SEO — before58
SEO — after77
Trust Signals — before49
Trust Signals — after81
Mobile Experience — before67
Mobile Experience — after84
CTA Placement — before48
CTA Placement — after76
Homepage Messaging — before52
Homepage Messaging — after80
Run this on your own website.
Your first audit is free and takes minutes.