Pricing
Start Free. Keep Auditing As You Grow.
Every plan runs the same analysis engine. The difference is how many websites you can audit each month.
Choose a plan based on how often you need to analyze websites.
1 Audit Credit = 1 Complete Website Audit
Free
$0lifetime
2 Audit Credits
See where your website stands.
- 2 Audit Credits (one-off, not monthly)
- Full website audit score
- Category breakdown
- Prioritised findings with fixes
- Audit history
Starter
$5per month
10 Audit Credits / month
Keep auditing as you improve.
- 10 Audit Credits per month
- Full website audit
- Audit history & progress tracking
- AI rewrite suggestions
- CTA generator & placement guidance
- Basic competitor analysis
- Growth coach
- PDF reports
Growth
Most Popular$15per month
30 Audit Credits / month
Audit, act, re-audit, track progress.
- 30 Audit Credits per month
- Everything in Starter
- Advanced competitor analysis
- Advanced growth insights
- Visual website analysis
- AI consultant
- More generous AI usage limits
- Priority processing
Agency
$45per month
100 Audit Credits / month
Audit client websites at volume.
- 100 Audit Credits per month
- Everything in Growth
- AI rewrite suggestions, CTA generator, growth coach
- Competitor analysis & visual analysis
- AI consultant
- PDF reports
- Higher AI usage limits
- Built to add multi-website workspaces later
Audit Credits reset monthly and do not roll over. Free credits are one-off and do not reset. Secure checkout and billing are handled by Paddle; cancel any time from your billing portal.
Compare plans
What each plan unlocks.
1 Audit Credit = 1 complete website audit. AI tools have their own monthly allowance and never spend Audit Credits.
| Feature | Free$0 lifetime | Starter$5 per month | Growth$15 per month | Agency$45 per month |
|---|---|---|---|---|
| Audit Credits | 2 lifetime | 10/mo | 30/mo | 100/mo |
| Full website audits | ||||
| Audit history & progress tracking | ||||
| PDF reports | ||||
| AI rewrite suggestions | ||||
| CTA generator | ||||
| CTA placement | ||||
| Competitor analysis | ||||
| Advanced competitor analysis | ||||
| Growth coach | ||||
| Visual website analysis | ||||
| AI consultant | ||||
| Advanced growth insights | ||||
| Multiple websites | ||||
| Priority processing | ||||
| White-label reports | ||||
| Advanced exports |
Choose your growth path
Pick the plan that matches how often you audit.
Most people start with the two free audits. Then they upgrade when they want to keep auditing, track improvement over time, and use the deeper growth tools.
Just curious
See where your website stands.
Free gives you 2 Audit Credits — a full score, category breakdown and prioritised fixes. No commitment, no card required.
Start FreeImproving one website
Audit, fix, re-audit.
Starter ($5/month) gives you 10 Audit Credits a month plus AI rewrites, the CTA generator, basic competitor analysis, growth coach and PDF reports.
Agencies & teams
Audit websites at volume.
Growth ($15/month, 30 credits) adds advanced competitor analysis, visual analysis and the AI consultant. Agency ($45/month) gives you 100 credits a month.
Questions
Pricing & Product FAQs
The things people usually want to know before running their first audit.
What does Insight Audit actually check?
It reviews your website across conversion, UX, speed, SEO fundamentals, trust signals, mobile experience, CTA placement and homepage messaging, then turns the findings into a score, a list of issues and prioritised recommendations.
Does a better recommendation list mean a better score?
No. Your score only changes when the underlying website experience actually changes and a new audit detects those changes. Reading recommendations does not move the number.
Do I need to install anything?
No. You enter a URL and the audit runs against the public version of your website. There is no script, plugin or setup.
Can I re-audit the same website?
Yes. Re-auditing after you make changes is the point — your audit history keeps every run so you can compare them over time.
Is my data visible to anyone else?
No. Your audits, reports and saved outputs are tied to your account and only visible to you.
How does this relate to InsightWeave?
Insight Audit™ is a product by InsightWeave. The audit identifies opportunities; InsightWeave is the agency that can help implement the fixes if you want help.
Try it free before you decide.
Run a free audit, see the score, then choose whether you want the deeper report.